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According to Wikipedia, Search Engine Optimisation(SEO) is defined as the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. If you interested, you can follow this link to read Wikipedia's full definition of SEO.
Basically it is all about improving your website so that it appears near the top of the search results for your chosen keywords.
In recent years it has become very big business and a lot of people have made a lot of money either by optimising their own sites or through the work they have done in optimising other people’s websites.
Like a lot of profitable industries, the SEO market place has seen (and continues to see) its fair share of people jumping on the bandwagon and all claiming to be SEO experts.
There are lots of people claiming it's highly technical or highly secretive. You'll probably hear people claim that they have cracked the Google Algorithm. I doubt it!
For the search engines to survive they need to serve up highly relevant sites that match the searches their customers are doing. That way, their customers will stay with them. It's the model that Google uses. They focus completely on giving users of its search engine highly relevant and high quality websites.
So a lot of SEO techniques are based around the idea of making sure the search engines can see that your site is relevant for your chosen keywords and is high quality.
Free SEO Training Course
If you are interested in learning SEO yourself then you should listen to our free SEO training online course. It covers all you need to know to get started.
Even if you are planning to hire an SEO professional to do your website optimisation for you, I would still recommend listening to the course because you will have a better understanding of what they “should” do for you.
Listen: SEO Training Online
The Big SEO Mistakes
What are the big SEO errors that people commonly make when optimising their websites and how do you avoid them!
Read: SEO Errors – The mistakes to avoid.
SEO and Java Script. A recipe for disaster?
Website with Java Script can cause you lots of SEO headaches. Watch this quick video to see how to keep your Website SEO friendly when you are using Java Script.
Also if you aren’t sure if you are using Java Script, this video will show you how to check
Watch: SEO Java Script Error. Where Google Bots Dare!
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